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商品編號： 9-911-033 出版日期： 2011/02/08 作者姓名： Edelman, Benjamin;Kominers, Scott Duke 商品類別： Other 商品規格： 13p 再版日期： 2012/02/08 地域： 產業： 個案年度： 2010 -
商品敘述：
This case describes a wallet maker''s application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. It provides concise introductions to the key features of each technology, and asks which forms of online marketing the company should prioritize in the future. Also discusses similarities and differences between online and offline marketing, as well as issues of marketing campaign evaluation.
涵蓋領域：
Web-based technologies;Digital marketing;Advertising campaigns;Marketing strategy
相關資料：
, (9-911-034), 16p, by Benjamin Edelman, Scott Duke Kominers;, (9-912-006), 12p, by Benjamin Edelman, Scott Duke Kominers
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